|
Subject: BY AIR Classique postcards - Antarctica and others Hi Jeff I lived in Waiuku (View Rd) for about six years. You may have seen our website and cards, but thought you might be interested. The designs are all rendered in CG, using Macs and involve a fair amount of research. I think they are the first CG postcard series in the world?. RegardsTerry Moyle Contour Creative Studio ltd PO Box 54 Kaiwaka AIR Classique postcards Some of his CG Postcards below -click on the thumbnail to view that page (alot more are on each page) or use the link for each page.
These are coming this year - 2006 We sent him an invitation to write an article We would be delighted to contribute to your site. I am particularly
interested in the subject of creating Postcards in the 21st Century versus
the 20th. I am going to add a footnote to this - AND hopefully it may be thought about for the future of the Postcard in the modern medium. It is interesting to look back on history via the postcard. Why did they become so popular between the 1890s - 1910 and why did they almost die right out. If we look closely at these factors - we can see who read the direction of the man and women during this period and who capitalised on these to make a profitable business from them. Who attempted various ideas to capture the imagination of the populous and who captured the travelling tourist. Looking back - Travel during this time was difficult and expensive - sites were often dangerous and seriously guarded by the local "natives" who often charged inflated prices to see these sites (Basically no different than today and what is happening under the guise of the Waitangi Treaty and various settlements that the government of today are undertaking - YET we should be one people under that Treaty with one race - unfortunately that is not happening and a few are manilupating the situation for the rest of us. Now and then - photos (whether digital or glass plate taken) are then turned into postcards - although today - most of those postcards produced are sold just at the sites or in a few tourist spots as they really are just limited runs for the albums. Back then - alot of people could not visit the sites - either through lack of money, time, some other reason (mostly due to the conditions of that time. A few postcard producers spotted this - so exploited that by selling their postcards all around the country - as a dream of travel to those people in remote areas. This created a great idea for collecting those exciting scenes - few could get to - which then created the craze of saving them to family albums - and sending them or exchanging them to friends and relatives around the world. So began the postcard boom. With the large postcard boom - came the mass posting of these postcards - immediately the Post Office had to regulate to the size and design of these postcards - so was born a crazy variation of different regulations over a comparitive short time - a series of different postal regulations over this time 1890-1910 ( which spread around the world - very quickly) In the end these regulations (price rises, and regulations) killed the very craze of postcard collecting - back to writing letters which became the same rate of postage. Today we have a NEW and very different mode of communication - The email/ ecard/eletter and the Internet. To accommodate this we have seen various variations of the email text - to the stationery email (which can have a background, music, images etc added) to even the development of ecards, eletters, emails which are a complete smal package of the lot in one (images, stationery, and the text - zipped up basically and sent to the recipenent. (Incredimail is an example of that) Seriously - the postcard producer needs to look at this - It needs to be zipped up (after all the work rendering the finished article (encoded of course - same as software) and sold to internet emailers who can then open them to their computer - add their own text / images and customise with their special ditigal edits (ribbons, flowers - whatever) to send to their friends and family who then can print them out, or save them to their ditigal scrapbooks which have now become very popular THE E/POSTCARD . The postcard producer of today - needs to operate a world wide site - with the ability to instantly download the zipped images at prices of a fraction of the price of the traditional postcard found in the local bookstore. ( say 5c. each in various packages - again able to be selected and assemble via each site - with all money transactions instantly within that site - between the Internet site and the computer client. The Internet auction sites have grasped this concept, and there are many retail sites working very closely to these ideas. We now see on-line sales of books being brought the instant they are produced in digital form at a reduced cost than the hard copy issue (remembering that there are no paper or printing costs attached to the finished article. Libraries can - and are being created of these ditigal concepts - with entire libraries being ditigalised - space, time and access improvements of many thousands of time than a physical local library. Thousands of people can access these libraries from the comfort of their home at the same time - without anyone actually visiting the library and damaging any book or item. So would be born the EPOSTCARD - built of rendered images very much like the montage postcards of old. Created by true scenery artists and photographers of today with their digital cameras and high definition software - down-to the digital transportable EPOSTCARD. |
